From Leads to Accounts: The ABM Story [Video]

By Events

Account-Based Marketing (ABM) is red hot! Watch our latest recorded webinar video, featuring Engagio CEO Jon Miller and Kwanzoo CEO Mani Iyer as they discuss the state of account-based marketing today in a unique virtual “Fireside Chat” format.

Topics covered include:

  • Jon’s journey from leading Marketo’s record-breaking growth as they defined the marketing automation (MA) market.
  • Jon’s take on “Why ABM? Why Now?” and the sudden, explosive growth in this category
  • The 6 Key ABM Processes
  • The ABM Market Map and Its Evolution
  • ABM – What Will It Take to Succeed (and Pitfalls to Avoid)
  • Audience Q+A (both Webinar and Twitter #ABMCHAT)

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The Adaptive ABM Handbook

By Events

Are you planning B2B account-based marketing programs for 2019? The market has changed! In this comprehensive, 50-page Ebook understand the what and why of ABM,…

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