From Leads to Accounts [Webinar]

By Events

Screen Shot 2016-02-15 at 11.06.03 AM

The ABM Story with Jon Miller in conversation with Kwanzoo CEO Mani Iyer in a very unique firedside chat session. (both live Webinar and questions via Twitter tweets #ABMCHAT)

  • Jon’s journey from leading Marketo’s record-breaking growth as they defined the marketing automation (MA) market.
  • Jon’s take on “Why ABM? Why Now?” and the sudden, explosive growth in this category
  • The 6 Key ABM Processes
  • The ABM Market Map and Its Evolution
  • ABM – What Will It Take to Succeed (and Pitfalls to Avoid)
  • Audience Q+A (both Webinar and Twitter #ABMCHAT)

Thursday February 18th at 10 AM Pacific/ 1 PM Eastern

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The Adaptive ABM Handbook

By Events

Are you planning B2B account-based marketing programs for 2019? The market has changed! In this comprehensive, 50-page Ebook understand the what and why of ABM,…

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