Kwanzoo’s Adaptive Account-Based Marketing (ABM) platform enables running ABM advertising and retargeting programs targeted to a list of global target accounts.

Kwanzoo’s valuable account-level engagement data on anonymous B2B buyers from target accounts can be pushed directly into Google Analytics (GA), allowing marketers to capture all website interactions from specific accounts in one place in their Google Analytics account.

Google Analytics

KWANZOO’S GA INTEGRATION

The integration between Kwanzoo’s Adaptive ABM platform and Google Analytics (GA) facilitates the identification and mapping of website interactions by prospects at a list of ABM target accounts directly into GA, mapped by account.

Kwanzoo’s GA integration also enables marketers to better understand all website interaction from each individual account, in order to better segment their website engagement data on the basis of segments such as industry size, revenue, and more.


KWANZOO’S GA INTEGRATION

Boost Top-of-Funnel Leads with In-banner Form Ads

Capture prospect data directly inside your display ads, and drop into Salesforce CRM. Stage, enrich, and verify leads in the Kwanzoo platform. Easily post data into Salesforce to eliminate test and junk leads.

Capture Account Level Insights from Clicks

Track engagement with your ads. Go beyond ad clicks, and record engagement and activity data by users at target accounts directly into your Salesforce CRM

Personalize Ads
to
Anon Visitors

Personalize ads to anonymous visitors based on IP (and account attributes derived from IP - domain, industry, revenue, employee size and more) and 3rd party data, for more targeted messaging and higher conversion rates.

Conversion Suppression with Retargeting

Suppress contacts post conversion from your retargeting programs to optimize media costs, and focus strictly on net new prospecting.

50+ ABM Display Resources

By Events

Looking for information on ABM display advertising, from getting started to planning & budgeting, to best practices? Our new resources page is now live, with…

Read more