An Open Letter to LinkedIn Lead Accelerator Customers

By From the CEO

Dear Customers,

All of us at Kwanzoo have been fellow travelers alongside LinkedIn/Bizo the past couple of years, as we have blazed the trail together integrating MarTech with AdTech for B2B. So we were surprised to hear that during their most recent earnings call LinkedIn announced that they were discontinuing Lead Accelerator.

B2B marketers today need to find new ways to reach and engage their increasingly elusive B2B buyers, as they help their sales teams accelerate their pipeline, and meet revenue goals. Kwanzoo offers new ways to extend lead nurture beyond the website and email using display. Using our technology, our B2B customers are delivering much more personalized, and targeted messages through display, using their first and third party data.

Many of you are actively using LinkedIn Lead Accelerator today. The timing of the LinkedIn announcement is especially ironic, given that industry leaders from leading Cloud providers, including the Oracle Marketing Cloud are articulating the significant value from integrating the two traditional “silos” of “B2B Sales + Marketing” and “B2B Advertising” technologies.

First and foremost, we truly feel for the Linked Lead Accelerator team. It is never easy to hear news such as this one. The larger Parent Company felt that they could not deliver the Lead Accelerator service efficiently to their customers. LinkedIn is a great company, and this must not have been an easy decision for them.

For all LinkedIn Lead Accelerator customers, we want to let you know that Kwanzoo stands ready to assist you through your transition. We offer multiple targeted display program offerings today that are “best of breed” and truly optimized for your demanding needs. The Kwanzoo platform is designed from the ground up to put you as the B2B Marketer in control. Here are some critical elements:

  • Easy Do-It-Yourself (DIY) Display Program Setup.
  • An All-in-One Platform across your targeted display program needs (including Retargeting, Account-Based Marketing and Personalized Display).
  • Self-service Rich Media Ad Builder
  • Out-of-the-box integrations into major marketing automation (Oracle|Eloqua, Marketo, IBM|Silverpop, other) and CRM systems
  • Unified dashboards for your Sales and Marketing teams with unique B2B account-level insights
  • Efficient programmatic display through several industry leading real-time bidding (RTB) platforms
  • A Customer Success team with strong B2B best practices experience

As you seek alternatives to the LinkedIn Lead Accelerator capability, you will want to review Kwanzoo’s personalized retargeting solutions. Deliver highly targeted and personalized B2B lead nurturing ads, through programmatic display, all fully integrated with your marketing automation and CRM.

For those of you interested in Account-Based Marketing (ABM), we offer an enterprise-class capability, with the best account coverage and match rates in the industry. Our ABM offerings scale easily from a few 100 accounts, to 1000s of targeted global accounts, so you can achieve global ABM at scale.

We are also committed to full transparency on our platform pricing, media and data costs and more. We provide detailed analytics and reporting, along with a complete Budget and Estimated ROI Model as you start your program, to enable you to benchmark yourself, measure program success, and make an informed decision on program growth and expansion.

If you have already seen some success with LinkedIn Lead Accelerator, and would like to build on that success at your Company, or if you would simply want to kick off an entirely new personalized B2B retargeting program, please give us a call or contact us. We are here to help.


Mani Iyer
CEO – Kwanzoo Inc

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